The Cost of Bad Data: Why Australian Businesses Can’t Afford to Ignore It

12 March 2025

3 minutes

Maintaining Good Data Quality is a bit like fishing – a skill that takes practice to perfect. Growing up in a landlocked country, I fumbled my way into fishing, losing more catches than I care to admit. But here’s the key lesson: whether it’s choosing the right spot, casting technique, or picking the right bait, success comes down to preparation and precision. Data qualityis no different. With the right tools – processes, checks, and early detection – you can reel in reliable insights instead of letting errors make life difficult for you.

 

Bad Data: More Than Just a Tech Problem

Bad data isn’t just a nuisance – it’s a business liability. Whether you’re in financial services, healthcare, retail, or any other industry, data drives everything: pricing, customer service, operations, and compliance. When data quality is compromised, the ripple effects are felt throughout the business:

  • Financial Losses: Incorrect data can lead to over or undercharging customers, creating financial leakage or legal disputes.
  • Compliance Risks: Poor data can result in regulatory breaches and fines.
  • Operational Inefficiencies: Data errors lead to incorrect reporting, rework, and wasted resources.
  • Reputational Damage: Data issues can erode customer trust, regulators and other stakeholders.
  • Long-Term Consequences: Many data issues often remain hidden until they cause significant impact across a business.

 

Proactive Measures for Data Excellence

Leading organisations know that solving data problems requires more than just reacting to issues as they arise. They focus on data excellence through:

  • Clear Governance: Policies, ownership, and accountability structures ensure data quality.
  • Automated Monitoring: AI-driven tools detect inconsistencies early, before they escalate.
  • Integrated Strategy: Unifying data across business units delivering a single, accurate source of truth.
  • Training & Awareness: Educating teams about the importance of data quality leads to long-term results.
  • Cloud and Analytics: Leveraging big data platforms and advanced analytics improves data accuracy without huge infrastructure costs.

 

Prevention Over Remediation: Embedding Quality from the Start

The key to maintaining high-quality data is prevention. By embedding automated controls, validation, and real-time checks early in the process, organisations can identify and address errors before they become larger issues. Sound business logic and machine learning models help flag inconsistencies, allowing teams to take corrective action before it’s too late.

 

Why Many Organisations Ignore Data Quality

Many organisations overlook data quality because it seems to be too hard to solve – legacy systems, siloed data, and the volume of information make it feel like an overwhelming task. But the reality is, the cost of doing nothing is far higher than the cost of addressing it now.

 

The Good News: Fixing It Is Easier and More Affordable Than Ever

Organisations have made significant investments in their data and analytics infrastructure, making data quality a natural objective. With advancements in cloud and AI, managing and analysing data has become faster, more affordable, and more powerful. The availability of reliable third-party data has further expanded the ability to solve complex problems. However, many organisations are still burdened by legacy systems that are costly and difficult to change or replace. The obvious pathway forward is to leverage their existing data and analytics stack to make substantial progress in improving data quality, driving efficiency, and unlocking greater business value.

At Timunar, we work closely with organisations to understand and quantify their data quality challenges. We develop practical strategies to not only resolve current issues but also focus on preventing similar problems from occurring in the future.

 

The Bottom Line

Bad data isn’t just a technical problem – it’s mainly a business problem. The longer it persists, the more it costs. Fixing it isn’t just about compliance or efficiency; it’s about unlocking value, improving customer experiences, and allowing teams to focus on what matters most.

So, whether you’re out fishing or tackling business challenges, remember: the right tools, preparation, and approach can make all the difference. Are you ready to tackle your data quality issues head-on?

#DataQuality #RiskManagement #RiskAnalytics #Automation #Analytics #Timunar

 
Picture of By<span style="color:#1C74BC;"> Thomas Sonderegger</span>

By Thomas Sonderegger

Managing Director

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